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Italia'south importance in the history of way truly cannot be understated. You would have to have lived under a rock your unabridged life not to exist fifty-fifty vaguely familiar with the wide lineage of Italian brands, designers, way houses and loftier-end labels that have each contributed to the shape of style today.

What's more, the story goes beyond the Italian fashion brands themselves. Even in the 21st century, Italian manufacturing continues to be revered as some of the highest quality in the world, with endless family unit-owned businesses producing garments for high-finish clothing brands including Chanel, Ralph Lauren, Paul Smith, and a long listing of others. Put simply, fashion runs in Italian blood.

That said, the sheer scope of Italian style, combined with the mythology surrounding many of its almost famous players, has created a world that often feels impossible to grasp from the outside. Perchance you know the names, but non their stories. Or maybe you're familiar with iconic designs merely don't know where they fit in the bigger flick.

Whatever your level of noesis, at that place are probably dozens of elements to your manner of dress that lead, one way or another, back to the Italian manner houses. With that in mind, here'due south a comprehensive guide to the essential Italian designer brands and how each of them made their proper name.

One time you're done with Italian manner brands, exist sure to check out Japanese article of clothing brands and German clothing brands, too.

Keep scrolling to see the Italian wearable brands y'all should know in 2022.

Bottega Veneta

Translating roughly to "Venetian Workshop" or "Venetian Atelier," Bottega Veneta is a luxury Italian brand founded in 1966 by Michele Taddei and Renzo Zengiaro, specializing in premium leather goods and accessories.

Although the label now produces entire article of clothing collections for both men and women, information technology is undoubtedly all-time known for its "intrecciato" leather, an intricate, hand-woven technique that cross-hatches leather or suede to create a textured checkerboard pattern.

Faced with falling sales toward the finish of the 20th century, the brand actually experimented with different forms of branding, including a large "BV" insignia, merely its distinctive intrecciato has proven to be its greatest trademark and is at present the sole external indicator of the Bottega Veneta brand.

This subtle approach to luxury branding is something that Vogue highlights as an example of "stealth wealth": covert consumption of luxury without necessarily beingness showy almost it. Regardless, Bottega Veneta is a perfect instance study in a practice that has divers many of the world's most successful high-cease clothing brands: finding a unique artful and taking full ownership of it.

Prada

Prada, like many others, has its roots in luxury leather luggage appurtenances. Founded in 1913 by Mario Prada, the firm quickly experienced meteoric success, and in 1919 was confirmed as an official supplier to the Italian regal household. This was signified by the iconic knotted rope that frames the label's logo.

Prada entered a new stage throughout the '70s when Mario Prada's granddaughter Miuccia inherited the label, injecting new energy and a modern perspective into the brand (as is often the case with historic houses). Over the next iv decades, Prada cemented its brand as a symbol of timeless, effortless chic, embodied by understated branding and minimalist designs.

One of the label'due south signature motifs is its apply of Saffiano leather, a textured leather printed with a cross-hatch pattern that is both difficult-wearing and visually appealing. As for article of clothing designs, Prada has shown an eccentric flair in contempo years, creating collections that ooze with color, patterns, and flashy designs. However, this eccentricity is e'er tempered by a certain class that keeps everything in order.

Marni

Marni, founded in 1994 by Consuelo Castiglioni, is a worthy mention despite its relative youth, given its comparatively rapid rise to success.

The brand started out using the family's fur business as an artery to experiment with fur and textiles, simply at present creates full collections, including fix-to-wear, luggage, jewelry, and accessories. Most noteworthy are the make's footwear designs, which blend timeless shoe styles with a unique flair.

Few luxury habiliment brands have created a sneaker as compelling equally the aptly named Marni's Sneaker (even if it does infringe pretty heavily from a certain adidas EQT silhouette). Nonetheless, the absolute male monarch has to be the kilted derby shoes, which, depending on how they're styled, can form office of any look, from archetype to cute.

Rock Island

When many of the states recollect of Italian high-finish brands, we imagine luxurious silks, wools, leathers, and furs — quintessential Italian opulence. It'southward precisely this association that makes Carlo Rivetti'southward Stone Island such a fascinating anomaly.

Rock Isle was shaped for many years past Massimo Osti, one of the most under-celebrated figures in contemporary menswear design. Osti's creative process is truly unparalleled, and his approach to material has been described as less tailoring than "creating a recipe." Unique textile blends, pioneering experimentations in product, and truly left-field thinking has seen Rock Isle produce some of the near fascinating clothing ever seen, including jackets that change color according to the temperature, "self-healing" fabrics, and cotton fiber fabric bonded to stainless steel.

Stone Island was launched in 1982, but its roots can be traced back more than a century in the Rivetti family which has been involved in clothing manufacture since the mid 19th century. Since its founding, the label has pushed the envelope in terms of course, fashion, and functionality. Again, the era's football casuals were fond of Stone Isle'south stunning, immaculately designed, hyper-technical gear, which kept them warm on the terraces and dry on the walk dorsum to the railway station.

Recent years have seen Stone Island expand into the US and merits its hard-earned streetwear kudos through collaborations with Supreme and Nike, reaffirming that Rock Island'due south significance in terms of groundbreaking fashion design cannot be overstated.

Missoni

The master of Italian knitwear, Missoni is a truly iconic Italian brand that possesses a very item aesthetic. Long story short, Missoni is the proud main of the zigzag and its vibrant, multicolored scarves are a true wardrobe essential for any fan of classic style.

The Italian make is known for its intricate, cute knits that menstruum beyond the unabridged colour spectrum and yet somehow still look extremely tasteful. The brand was founded in 1953 as a family business and remains so to this twenty-four hour period.

Versace might know how to knock you to the floor with colour and glamor, but Missoni uses those same ingredients to make truly visually arresting pieces. If you're the kind of person to walk through a shop rubbing each fabric between your fingers and pollex, examining each weave, avoid wandering into the Missoni section — you might never exit.

Moncler

I know what you're thinking: Moncler is French, right? This is true: the brand's proper noun is an abridgement of a hamlet near Grenoble, Monestier-de-Clermont, and it'south difficult to recall of Moncler without imagining well-heeled French families skiing in the Alps.

However, Moncler was bought out in 2003 by Remo Ruffini, and it was Ruffini who really pushed Moncler from high-end outdoor brand to an iconic symbol of the great outdoors.

As such, you can't really talk about the revered French master of the quilted jacket, Moncler, without also talking about the distinctly Italian flare that brought Moncler to collaborations with Thom Browne, Fair, Pharrell Williams, and FriendsWithYou.

Versace

If Valentino is ostentatious and Dolce & Gabbana is glamorous, then the business firm of Versace can simply exist described — in the best fashion possible — every bit brash and adventurous.

Founded in 1978 by Gianni Versace, the Italian brand encapsulates everything we accept come to imagine nearly luxury. This is a make that looks expensive, feels expensive, and is — you guessed it! — expensive. Versace is known for its vivid colors, bold patterns, and vibrant graphics. Even the utilise of Medusa in the brand'due south logo draws on the Greek mythological character and her ability to completely swallow whoever looked at her.

After Gianni Versace's murder in 1997, Donatella Versace took over as the label'due south creative director and has come to embody everything well-nigh the brand with her own larger-than-life way. The brand has continued to thrive in recent years, and, thanks to its ethos of wealth and hedonism, has become one of the most mentioned luxury article of clothing brands in rap lyrics, Migos or otherwise.

It'southward too worth noting that Versace is one of very few high-terminate brands that remains majority-endemic by its founding family. Way has always been total of drama, just the House of Versace truly is a dynasty.

Moschino

Before we become any further, let's get i thing straight: it'due south pronounced "mos-KEY-no." Founded in 1983 by Franco Moschino, the Italian brand has been 1 of the biggest influences on gimmicky fashion every bit nosotros know it.

Deviating from the typically insular and hierarchical notion of high mode that so many of the states have in our heads, Moschino embraced pop culture and everyday iconography in a fashion that nobody had thought to do before. Pop fine art, cultural ephemera, corporate branding, comic books, and cuddly toys were all rich sources of inspiration for the Moschino brand.

The label was notably shouted out alongside a number of other brands by Notorious B.I.One thousand. in "Hypnotize," and in the belatedly '90s, its all-over print jeans, flashy graphics, and large logos became mainstays of the UK gild scene (aslope the equally glamorous Gucci and Versace), cementing a foreign connection between high-fashion Italian brands and street-level culture that has granted Moschino an enduring essence of authenticity.

In 2013, the as quirky designer Jeremy Scott took over equally the brand's creative managing director, bringing his ain next-level take on contemporary civilization to a revered Italian fashion house. Love him or hate him, it's pretty much a friction match fabricated in sky.

Gucci

Founded in 1921 by Guccio Gucci, the label is one of the oldest Italian article of clothing brands going. Gucci founded his luggage label later being inspired by the luxury lifestyles of people he met while working in the Paris and London hotel trade. Combining this artful with the skilled local adroitness of Tuscany, the company quickly became popular with the Italian gentry and international shoppers who would visit his bottega.

Gucci also proved popular with the equestrian community, which inspired the label's distinctive metal "horse scrap" logo. In the decades that followed, the make's blend of quintessential luxury and Italian flare made information technology a mainstay of Hollywood fashion. In 1994, Tom Ford took over as artistic managing director, injecting his ain fearless arroyo into the brand.

In recent years, with Alessandro Michele at the brand's artistic helm, Gucci has reinvigorated its identity even further, embracing its popularity among younger consumers and celebrating an eccentricity rarely seen from a loftier-manner institution. With its iconic greenish and red stripes, G monogram, and whimsical air, in that location's merely something most Gucci that gives everything a touch more class.

Valentino

What to say most Valentino Garavani? A i-man fashion powerhouse, the designer studied way from an early age, eventually pursuing a formal educational activity in Paris. In 1960, he returned to Rome to open his own fashion firm and channeled the grandiose, opulent nature of the Parisian fashion houses into his own distinctly Italian brand.

Valentino made his proper noun with the distinct shade of red he used for most of his dresses, to the point information technology became known equally "Valentino Red." In the 50 years that followed, Valentino built an empire, establishing the Valentino make as a ruddy carpeting staple with countless celebrity fans.

If Italian designer brands take a reputation for existence ostentatious, information technology'southward thank you to Valentino Garavani.

Fendi

The origin of Fendi tin be traced dorsum to 1925. Husband and wife Edoardo and Adele Fendi founded the label equally a fur and leather goods shop in Rome. Although you might be near familiar with Fendi'south distinctive double-F monogram, information technology is revered equally i of the global authorities on fur and renowned for its pioneering work in the field.

In the '40s, the side by side generation of the Fendi family unit — 5 sisters Paola, Anna, Franca, Carla, and Alda — took over and began injecting a new, youthful perspective. In the '60s, Karl Lagerfeld joined the characterization and pushed reinvention and experimentation, redefining furs that had fallen out of favor with the brand'southward wealthy clientele and bringing a contemporary perspective to the historic make.

By the '90s, a growing network of family unit members began to put a strain on the characterization, and the brand was sold to LVMH. Sadly, Lagerfeld passed away early in 2019, but the brand continues to carry its classic identity of Italian way, empowered past decades of knowledge.

Giorgio Armani

Surely a characterization that needs no introduction, the Giorgio Armani proper noun is one that immediately conjures images of razor-abrupt blackness suits, slick leather goods, and the tasteful extravagance that only Italian clothing brands can create.

Armani started his fashion empire in 1975, rooting his design vision in everyday people and the way of the streets. Such an approach has proved pop with manner fans of all demographics, and at present the brand has an all-encompassing roster of improvidence labels, including Emporio Armani, Armani Exchange, EA7, and Armani Jeans.

Similar Versace, the Armani empire remains privately owned, which is actually quite poetic; if Versace is an exercise in Italian glamor, then Armani is an exercise in Italian class — toned-down, softly spoken, effortlessly cool, simply still making all the necessary statements.

Miu Miu

Founded in 1993 by Miuccia Prada as an offshoot of Prada, Miu Miu (pronounced "mew-mew") takes its name from Miuccia'south family nickname and is undoubtedly the youthful, exuberant yin to Prada's timeless, storied yang.

Best known for its prepare-to-wearable and pocketbook collections, Miu Miu is never brusque of color and free energy, and has an eccentric disregard for the rules, equally is often seen in Japanese fashion. The Italian make disregards minimal branding and softly spoken lines, embracing chains, sequins, fur, gold, splashes of color, and anything guaranteed to turn heads.

That Miuccia Prada can move effortlessly between two polarized styles is nothing curt of incredible, and she is no minor part of what makes both of these Italian designer brands and so iconic.

C.P. Company

C.P. Company is another of Massimo Osti's creations; founded in 1971, its entreatment lies in many of the same areas as Rock Island. Relying on a constantly evolving roster of ground-breaking fabrics, C.P. Company collections remain in a league reserved for Osti and Osti only.

The brand frequently looks to military design to form the ground of its offering, arguably typified the 'Mile Miglia' jacket which features goggles built into the hood as well as a pocket-sized lens to the arm pocket to allow for a visible lookout man face up. It'southward this kind of attention to technical details that sets C.P. Visitor apart.

Much like Stone Island, C.P. Company'south analogousness for technical style over clean tailoring has carved a niche out for information technology both in Italy and in international menswear. In much the aforementioned way, though, this unique way lends the characterization a sense of timelessness; don't wait anyone to steal Osti's crown any fourth dimension soon.

Aspesi

Alive and kicking since 1969, Aspesi presents one of the more intriguing contrasts in modern Italian design. While a combination of tradition and modernity epitomizes many of the brands worth watching from Italy, ASpesi takes this cocktail to new highs.

Innovation is at the core of everything that Aspesi puts its proper noun to, whether that's enlisting the assistance of Peter Lindbergh to shoot its 1988 Spring/Summer season, or incorporating lightweight insulation into sharply tailored overshirts, Aspesi looks to button to the needle on all fronts.

Just while the needle is pushed, the foundations of every Aspesi drove remain largely the same. Muted hues and classic silhouettes are pushed to their limits with new materials and an middle for details into the minutiae.

Marcelo Burlon

Marcelo Burlon is unquestionably one of the leading names in the new generation of Italian clothing brands, with bold, geometric graphics and slimline contemporary cuts, every bit demonstrated in his collaborations with celebrities Pusha-T and LeBron James.

Although the Italian make merely produces T-shirts, sweats, and accessories, Burlon has established a distinctive artful that incorporates animals, cover-up, and Patagonian symbols into striking graphic designs.

Information technology could be argued that Burlon's success in a country known for its celebrated factories and age-old production techniques highlights fashion's evolution over the past 2 decades. Information technology'south a world no longer controlled by a few dozen families, opening up instead to anyone with a unique perspective and fresh ideas.

Barena

Barena, taking its proper noun from the salt marshes establish around the Venetian lagoon, was founded in 1961 and has since set about melding the worlds of sportswear and tailoring in effortless style. Barena had mastered the fine art of Sprezzatura before it became a buzzword for fashion mags the world over.

Barena designs for life rather than for clothing's sake. That'south to say that every Barena item has been perfected for daily apply. From soft tailoring to track pants, and even softly tailored track pants, the Italian firm has forged its own, signature mode that looks to shape the way that Italian men and women dress.

Founder Francesca Zara notes that Barena finds its inspiration in the times when Italian workers would work a full twenty-four hour period wearing a iii-piece suit. This sense of elegance all the time informs the clean-cut yet comfortable graphic symbol of Barena fifty-fifty today.

United Standard

United Standard was founded in 2015, producing menswear with strong graphics and highly technical materials. Differing from its competitors, United Standard's website looks like something straight from the '90s, with purposely misplaced graphics and images that make the webpage look like a Geocities website. Adding to the lo-fi vibe, despite the brand existence available at a few select online retailers, United Standard's webstore is only an authenticated eBay store.

The Italian brand'due south SS18 drove was loaded with technical details and practical sportswear, with some tops sporting QR code prints on the forepart and motorsport-inspired details on the sleeves. United Standard founder Giorgio Di Salvo is a car lover and has fifty-fifty directed a short movie, The Malware, to represent the make's mood and inspirations — cars, mystery, and futurism.

RETROSUPERFUTURE

Founded in Milan in 2007 past Daniel Beckerman, RETROSUPERFUTURE's colorful acetate sunglasses take get increasingly popular over the years. Originally focusing on classic and clean silhouettes, RETROSUPERFUTURE started including more colorful and cut-border shapes over fourth dimension. Silhouettes such as the Flat Top, Ciccio, América, and more than feminine models the Lucia and Drew have become staples of each collection.

"All the companies that were in the marketplace were developing tedious eyewear," says Beckerman. "I kept looking at all the experimental independent habiliment brands and wondered why no one had yet dared to develop a quirky, bold line of eyewear. I wanted to blueprint sunglasses that all my friends would honey to habiliment: fresh, hip, and stylish, without necessarily compromising the quality."

Since its inception, RETROSUPERFUTURE's mission has been to offering loftier-quality eyewear with recognizable, distinctive designs at an affordable cost. And judging past the option on the make's website, RETROSUPERFUTURE has been acing information technology.

Palm Angels

Although the emerging Italian brand is withal in its infancy, Palm Angels is quickly turning heads. Originally a photography projection for Francesco Ragazzi (meliorate known for his work as the art manager of Moncler), the label takes inspiration from the skateboarders of Venice and Manhattan Beaches in LA, after which the projection is named.

Earlier collections left a lot to be desired, only the brand has adult quickly and successfully channeled stylistic elements similar to those of its contemporaries, including extended cuts, camouflage patterns, and a fearless blend of streetwear, high fashion, and contemporary manner.

Function-grunge, part-catwalk, part-Dogtown — the label has laid itself out equally one to lookout in the years ahead.

Sunnei

Launched in 2013 past Loris Messina and Simone Rizzo, Sunnei is a young Italian brand in every sense. The designs are modern, the cuts are contemporary, and you can see the influence of streetwear and street culture throughout the make's collections.

Messina and Rizzo accept fabricated no secret of their desire to shake up an Italian style landscape dominated by historic houses and cultural dogma, and their oversized fits and tracksuits do exactly that in a country dominated by silks, furs, and luxury fabrics.

The artful is not dissimilar to that of Gosha Rubchinskiy or A-Cold-WALL*, simply there's besides a mix of art and culture in every piece that would look at abode among the collections of Scandinavian brands such as Soulland or Wood Wood. This isn't Italian opulence or rustic amuse, information technology'southward laid-dorsum cool done very well.

FILA

The brand was acquired in full past its S Korean subsidiary in 2007, nonetheless FILA is i of the oldest (and largest) Italian sportswear brands, with a rich history to become with it.

For its outset few decades, the brand made mountaineering equipment. Still, in the '70s it ventured into the earth of lawn tennis and quickly found comfort in what would come up to be known as the sportswear industry. Although the brand might take fallen out of favor with the streetwear crowd, FILA's name in the tardily '80s and early '90s was synonymous with wealth.

Capitalizing on its Italian roots and a then-untapped well of potential in "luxury sportswear," FILA was arguably one of the offset companies to bring high-way prices to street-level fashion, and this formula made it a popular selection among rappers, dealers, and all the other usual suspects.

Its subsequent journeying from upper echelons to affordable alternative is a fascinating 1, and Gary Warnett'due south article on the field of study is a must-read for streetwear historians.

Sergio Tacchini

Another classic Italian brand that brutal past the wayside, Sergio Tacchini has apparent, authentic roots. Started in the late '60s by the professional tennis player of the aforementioned name, the label was an endeavor to shake up lawn tennis' tedious dress codes with exciting colors and new materials. As the brand'due south distinctively high-style logo suggests, the brand brought a bear upon of class and luxury to sportswear.

During the heyday of European football game'due south casuals culture in the '80s, the Italian make was highly coveted. As the story goes, football fans who traveled to Europe to support their teams were deemed a cut above the domicile supporters. When they traveled to Italian cities for a friction match, they'd shoplift their favorite Italian sportswear from store owners who were completely unprepared for gangs of 30+ football hooligans fired up for a game.

They say any publicity is good publicity, and if people are risking arrest in a foreign land just to possess your apparel, yous must be doing something right. In 2007, the brand declared bankruptcy and was sold to a Hong Kong man of affairs. Maybe the brand's more recent collaboration with Gosha Rubchinskiy volition open it up to a new generation of consumers, reinvigorating the classic casuals manner that made Sergio Tacchini a symbol of Italian sportswear.

Loro Piana

It's ane thing to master a particular style or artful, it's another to principal a textile itself. Like Scotland's Harrison tweed, John Smedley's Sea Isle cotton, or Horween'southward tanned leathers, Loro Piana is the accented say-so on the very finest wools, near famously merino wool and cashmere.

The brand produces an all-encompassing range of its ain designs, and they're just as y'all'd look: archetype, unfettered, timeless wear. However, the Italian textile business firm also supplies its fabrics to many other brands. In the streetwear world, Supreme has made regular employ of Loro Piana wool in its more than premium releases, while Noah has used the make's luxurious, humanely collected baby camel wool to produce the ultimate baller garment: a $600 Loro Piana hooded sweatshirt.

The Loro Piana logo is a seal of quality in itself — there is simply no such affair as a poor-quality Loro Piana garment.

Vibram

Far from a fashion characterization, Vibram (pronounced "Vee-bram") is a manufacturer of rubber. More than specifically, highly durable rubber for apply in loftier-intensity performance footwear such equally mountaineering and work boots.

Vitale Bramani founded his company in 1935 subsequently the deaths of six friends out climbing, and he's credited every bit creating the offset rubber "lug" sole, and at that place's a certain level of gravitas that comes with beingness the very first. Much similar Loro Piana with wool, a Vibram logo on your sole is a mark of quality. The brand is regularly used by a number of high-end brands, almost notably, Hiroki Nakamura'south visvim.

For dads buying a new pair of hiking boots, this Italian brand provides reassurance that the shoes will be up to the task alee. For way aficionados, it's a reassurance that a hefty price tag is at least partly justified.

Brioni

Like many of Italy's most famous labels, Brioni began life every bit a tailoring company. Founded in 1945 by Nazreno Fonticoli and Gaetano Savini, the Italian house speedily grew to wold fame, dressing movie stars, CEOs, and politicians akin in its signature bold cuts which felt contemporary as well every bit archetype.

Fine wools and cotton fiber class the unchanging ground to Brioni collections, but the clothing itself has evolved considerably in the label's 76 years. Classic tailoring has become more than relaxed, stepping into the luxury lifestyle loonshit with a host of polo shirts, deconstructed blazers, and loafers. In this way, Brioni represents the new age of Italian luxury which straddles contemporary styles while also mastering tailoring with a focus on the globe's finest materials.

1 of Brioni's major appeals is its understatement. In that location are flashes of pattern, only in general, the textures and tailoring practise the talking for collections based around muted hues, furthering Brioni's case as one of Italy's nearly timeless houses.

ROA

Founded in 2015, ROA is very much a product of its environment. The label's unique luxury-hiking hybrid would accept verged on unthinkable before style turned its eye to the world of performance gear. Since 2015, however, ROA has been a key component to the burgeoning scene, and not without reason.

Informed past the latest advances in technical outdoors clothing and footwear, ROA combines considered, lightweight silhouettes with Vibram sole units and a host of high-functioning fabrics for a truly inimitable production. The brand's unprecedented accept on outdoor wearable is epitomized by the apply of style-forrard techniques, textures, and materials such every bit plastic-dipping and fully reflective uppers.

As techwear and hiking trends show no signs of slowing down, ROA is in good stead to leave an indelible marker on the Italian way landscape. In years to come, ROA may well be seen as the leader of a new age in Italian footwear.

Ermenegildo Zegna

Dating back to 1910, Ermenegildo Zegna — frequently referred to every bit Zegna — is 1 of the longest-standing Italian houses in this roundup. It's in this long life that the reason for Zegna'southward supreme reign hides: the luxury house has adjusted and evolved at every plow while succeeding in retaining a strong identity in classic sartorial style.

Offset life every bit a woolen mill, Ermenegildo Zegna only began to produce its own collections in the 1960s. Still today, Zegna is known for its wildly loftier-quality wools thank you to expertise honed over more than than a century. In 2020, Zegna proved its ability to pin with a collaborative collection with Jerry Lorenzo'south Fear of God characterization. Moves like this have introduced Zegna to a new, younger market.

Growth has been the name of the game for Zegna, and its shown usa a masterclass in how to grow authentically. Alongside avant-garde styling in partnership with Fright of God, Ermenegildo Zegna has never lost its touch with make clean Italian tailoring.

Diadora

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Diadora stands with the giants in the classic sportswear loonshit. Founded in 1948, the Venetian brand's first production was a pair of mountain boots, but information technology presently transitioned to the globe of football with the help of Juventus legend Roberto Bettega.

Still characterized by a articulate vintage style, Diadora has found its niche in the market. While other sportswear stalwarts compete to release the newest engineering science, Diadora sticks to heritage styles, appealing to a growing customer base equally the sneaker community turns its desires towards more understated, retro styles.

Diadora is, at its core, a distillation of what it means to exist an Italian brand. The label doesn't compete, instead information technology designs retrospectively and at its own pace. We honey it all the more for it.

Kappa

While its female parent make Robe di Kappa was founded in 1916, Kappa, as we know it today, began life in 1967. When we say "Kappa as we know it", we mean Kappa in its legend of sportswear propensity.

With 1 of the near memorable logos ever — need "Omini" — Kappa made a splash in the 1984 Los Angeles Olympics with the first tracksuit featuring a side-vertical logo stripe. A simple idea now, the logo stripe was unmissable in 1984. Omini decorated the suit from wrist to ankle, and the 222 Banda tracksuit is notwithstanding considered a game-changer in sportswear.

Since then, Kappa has continued a legacy of retro-fuelled sportswear in the form of footwear and apparel, demarcated by the two figures sitting back to dorsum.

Diemme

Diemme was founded by Dennis and Maico Signor in 1992 and began life edifice on the Montebelluna region's history of boot-making. Originally producing high-quality leather cowboy boots, Diemme is founded on a strong tradition of quality and a focus on materials.

Nowadays Diemme's offering takes a more than style-forward tack rather than the functional pillars on which it was founded. From desert boots to hunting boots and leather sneakers, everything with the embossed Diemme logo is handcrafted past experts in the factory based in Onè di Fonte.

With fashion taking more and more detect of performance styles, Diemme's high-quality boots have taken on a new life. Expect premium suede combined with rubberized leather and rugged sole units with signature Italian cleanliness.

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